Meet our team

Meet the people who are making it all work:

Kristof De Mey

SportUp Program Manager

Kristof acts as the first point of contact for all startup and other SportUp related questions. Kristof breaths sports & technology innovation, networking, events and so on. Connect with him and you´ll probably get an answer from him very soon.

“I really believe in the fact that If you want to go fast, you have to go alone, but if you want to go far, you have to go together. So if you tell me your challenges and ambitions, I´m ready to start tackling them with you!”



Bruno D’Hulster

SportUp Innovation Manager

Bruno supports the development of SportUp as an accelerator with and within imec.istart. As a seasoned entrepreneur, Bruno is passionate to coach and build new startups. He is always open to listen and give advice on business and personal development matters.

Nico Delleman

SportUp Innovation Manager

Nico supports startup teams at SportUp in getting ahead. Passionate about sport and physical activity and an innovator by nature, over decades he gained a lot of experience and a large network. Ask him and you will get a recommendation or a reference right away.

Sven De Cleyn

imec.istart Program Manager

Sven manages the imec.istart program and its industry verticals (including SportUp). He’s passionate about tech startups, and always eager to advise entrepreneurs and connect them with relevant people. He coaches specifically on financing and investor relations.

Joris Finck

imec.livinglabs Innovation Manager

Innovation teams have a tough nut to crack by bringing their idea to life. This venture is frequently experienced as a ride on a rollercoaster. I strongly belief that a structured approach of conducting innovation management helps teams overcome challenges faster. I coach teams in applying this systematic approach.

Michael van Lieshout

SportUp Innovation Manager

Michael is a sports & technology passionate. He is always looking around and ahead to find new opportunities to inspire you and your team. For good ideas and true innovation, you need human interaction, and debate. At SportUp he will act as a your coaching mirror to take your business idea to the next level.

Elise Van der Stichelen

SportUp Innovation Manager

Elise is the youngest member of the team, is very motivated to help and is always eager to learn. With a background in Sports Management and a passion for sports, she supports the startup teams throughout the whole SportUp Boost program. Elise believes good communication is key and therefore answers various questions related to workshops, partnerships and events.
our partners

SportUp is the result of a strong collaboration between Victoris-Ghent University and imec.istart, with the support of Sport Vlaanderen.


Sports innovation consortium at Ghent University with the Sport Science Laboratory - Jacques Rogge as its central hub.

Ghent University

Best Belgian university 2018 according to the Academic Ranking of World Universities.


For the third year in a row, imec.start was ranked the #1 university-linked business accelerator in Europe.
Benchmarked by UBI Global

Sport Vlaanderen

Ambitious Flemish sports government agency focusing on winning medals and engaging people in sports and movement activities.

Want to be part of our story? We are always looking for interesting partners!

Let's get in touch