Meet our team

Meet the people who are making it all work:

Kristof De Mey

SportUp Program Manager

Kristof acts as the first point of contact for all startup and other SportUp related questions. Kristof breaths sports & technology innovation, networking, events and so on. Connect with him and you´ll probably get an answer from him very soon.

“I really believe in the fact that If you want to go fast, you have to go alone, but if you want to go far, you have to go together. So if you tell me your challenges and ambitions, I´m ready to start tackling them with you!”



Bruno D’Hulster

SportUp Innovation Manager

Bruno supports the development of SportUp as an accelerator with and within imec.istart. As a seasoned entrepreneur, Bruno is passionate to coach and build new startups. He is always open to listen and give advice on business and personal development matters.

Nico Delleman

SportUp Innovation Manager

Nico supports startup teams at SportUp in getting ahead. Passionate about sport and physical activity and an innovator by nature, over decades he gained a lot of experience and a large network. Ask him and you will get a recommendation or a reference right away.

Sven De Cleyn

imec.istart Program Manager

Sven manages the imec.istart program and its industry verticals (including SportUp). He’s passionate about tech startups, and always eager to advise entrepreneurs and connect them with relevant people. He coaches specifically on financing and investor relations.

Aron-Levi Herregodts

imec.livinglabs Innovation Manager

Aron-Levi is an innovation manager at imec.livinglabs. At imec.livinglabs innovation teams are supported in mapping, testing & designing user experiences and business models. Aron-Levi hopes to share his experiences with the SportUp starters through a structured approach to innovation. Aside of this Aron-Levi is also a passionate endurance athlete.

Michael van Lieshout

SportUp Innovation Manager

Michael is a sports & technology passionate. He is always looking around and ahead to find new opportunities to inspire you and your team. For good ideas and true innovation, you need human interaction, and debate. At SportUp he will act as a your coaching mirror to take your business idea to the next level.
our partners

SportUp is the result of a strong collaboration between Victoris-Ghent University and imec.istart, with the support of Sport Vlaanderen.


Sports innovation consortium at Ghent University with the Sport Science Laboratory - Jacques Rogge as its central hub.

Ghent University

Best Belgian university 2018 according to the Academic Ranking of World Universities.


In February 2018, imec.istart was ranked fourth in the World's Top Business Accelerators – Linked to University, making this program the best ranked European accelerator.

Sport Vlaanderen

Ambitious Flemish sports government agency focusing on winning medals and engaging people in sports and movement activities.

Want to be part of our story? We are always looking for interesting partners!

Let's get in touch